If we didn’t know any better we would say that Ford is actually starting to have fun building cars again. This is showing in every corner of the showroom and through their growing parts business. Somewhere in the past couple of years someone decided to let their hair down and let the tires spin.

An example of this is a new website Ford just rolled out that allows owners to easily and inexpensively turn their car or truck into a unique personalized ride with vinyl graphics. The interactively designed point anc click graphics offer the look of a custom paint job at half the price.

The website, Ford Custom Graphics initially launched in November with vinyl wrap designs for the new Ford Fiesta is now expanding to include graphics for two of the most customized cars in the country – the Ford Mustang and F-150. With the growth and popularity of the new site, Ford will also be adding more of their popular models too.

“Ford knows that customers want a vehicle to be all their own,” said Jim Abraham, Ford’s Licensed Accessories manager. “The Ford Custom Graphics website complements our strong accessory portfolio and enables customers to put a personal stamp on their vehicle.”

All it takes is a few clicks of a computer mouse. “You click on your vehicle and its exterior color, select the graphics you like, and then the website will show you exactly how the designs will look on your car or truck,” explained Abraham.

Approximately 50 designs were created specifically for each vehicle. All are available in a variety of colors and sizes and were designed with the target customer in mind.

People interested in the hip, new Ford Fiesta, for example, can choose from cool, fun designs like bubbles, arrows, dots and flowers. Mustang and F-150 customers will have an entirely different portfolio to choose from.

“Mustang owners might prefer race-themed graphics like stripes, flames or matte black accents, while our F-150 customers might like something a little more rugged like camouflage or a faux diamond plate aluminum look,” said Abraham. “The neat thing about the website is that we’re tailoring the designs to our customers.”

According to Abraham, the website will continue to evolve over time to meet consumer demand and expectations.

“The whole idea behind the program is to offer our customers new ways to personalize their vehicle and provide a new exterior look throughout the ownership experience,” he said. “In order to do this, we are going to keep revising the available graphics packages to give customers fresh new ideas to choose from.”

Ford Custom Graphics offers customers the look of custom-painted designs, but without the expensive price tag, according to Tom Stemple, chief executive officer of Original Wraps, Inc., a provider of “on-demand” custom graphics to the automotive industry and the company that developed the website for Ford.

“Vinyl wraps are typically half the cost of custom paint work,” he said. “Another advantage is that they can be easily removed if the customer wants a new design or decides to sell the vehicle. Paint is permanent, and custom-painted vehicles are often much more difficult to resell.”

In addition, all of the custom graphics feature 3M Scotchprint On-Demand quality vinyl. You just point, click and create your design, then order them! They are professionally installed at Ford dealerships and include a three-year/36,000-mile limited warranty.

 

Personally I like the clean look now but it's a nice option to have

 

I agree.Simple is a long term look that is clean,and that doesn't cost you later when you are bored with the look.
But cool none the less.

 

Yea. I think the same way - but I think the younger crowd will flock to the Mustang. Tons of power, tons of options - and with these graphics you can really customize the hell out of em - right from Ford!

 

Could be true!Will be interesting to see what age group goes after the 2011.